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Data Compression
Technique of reducing the amount of storage required to hold
a digital file to reduce the disk space the file requires
and allow it to be processed or transmitted more quickly. |
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Deboss
To press an image into paper so it lies below the surface. |
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Die
Device for cutting, scoring, stamping, embossing and debossing.
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Die Cut
To cut irregular shapes in paper or paperboard using a die.
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Digital Proofing
Page proofs produced through electronic memory transferred
onto paper via laser or ink-jet. |
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Dot Gain
Phenomenon of halftone dots printing larger on paper than
they are on films or plates, reducing detail and lowering
contrast. |
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Dot Size
Relative size of halftone dots as compared to dots of the
screen ruling being used. There is no unit of measurement
to express dot size. Dots are too large, too small or correct
only in comparison to what the viewer finds attractive. |
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Dots-per-inch
Measure of resolution of input devices such as scanners, display
devices such as monitors, and output devices such as laser
printers, imagesetters and monitors. Abbreviated DPI. |
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DPI
Considered as "dots per square inch," a measure
of output resolution in relationship to printers, imagesetters
and monitors. |
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Drawdown
Sample of inks specified for a job applied to the substrate
specified for a job |
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Drill
In the printing arena, to drill a whole in a printed matter. |
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Dull Finish
Flat (not glossy) finish on coated paper; slightly smoother
than matte. Also called suede finish, velour finish and velvet
finish. |
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Dummy
Simulation of the final product. Also called mockup. |
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Duotone
Black-and-white photograph reproduced using two halftone negatives,
each shot to emphasize different tonal values in the original.
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E |
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Emboss
To press an image into paper so it lies above the surface.
Also called cameo and tool. |
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Emulsion
Casting of light-sensitive chemicals on papers, films, printing
plates and stencils. |
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Emulsion Down/Emulsion Up
Film whose emulsion side faces down (away from the viewer)
or up (toward the viewer) when ready to make a plate or stencil.
Abbreviated ED, EU. Also called E up/down and face down/face
up. |
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End Sheet
Sheet that attaches the inside pages of a case bound book
to its cover. Also called pastedown or end papers. |
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EPS
Encapsulated Post Script, a known file format usually used
to transfer post script information from one program to another.
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Equivalent Paper
Paper that is not the brand specified, but looks, prints and
may cost the same. . Also called comparable stock. |
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Estimate
Price that states what a job will probably cost. Also called
bid, quotation and tender. |
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